Alternative Real Estate Advisors Squared Limited

Your Secret Weapon in Alternative Real Estate

At AREA, we don’t just provide advice; we provide a competitive advantage. Founded in 2021, we are a niche specialist consultancy dedicated to the "Beds" sector—specifically Build-to-Rent (BTR), Purpose-Built Student Accommodation (PBSA), and Hospitality.

We believe that the best investment decisions are rooted in operational reality. By combining forensic due diligence with a deep understanding of how buildings actually run, we help institutional investors, developers, and operators unlock hidden value and drive outperformance across the UK and Ireland.

Bridging the Gap Between Investment and Operations

What makes us unique? We have genuine experts on both sides of the fence. Our operational knowledge helps us determine investment criteria that others might miss, while our commercial acumen allows us to view operations through the lens of an investor.

"AREA are a professional outfit with in-depth knowledge of operational real estate which is an asset to investors and fund managers alike and adds value to transactions." — John Clark, Senior Director, CBREIM

Led by Industry Heavyweights

Our team is led by directors who have sat in your seat. We bring the experience of major global firms and high-growth operational platforms to every project:

• Richard Servidei (Director): Formerly Investment Director at JLL, Richard brings a wealth of experience in high-stakes transactional activity.
• Matthew Neal (Director): Formerly Investment Manager at Get Living, iQ Student, and Capital & Counties, Matthew understands the forensic detail required for operational excellence.
• Grace Morgan & Danielle Croome (Directors): Leading our strategic growth and operational advisory divisions.

Specialists in the "Beds" Sector

We focus our expertise where we can add the most value. Our recent projects include high-profile assets like the Premier Inn Old Bailey in London, Premier Inn Hitchin, and the Project Bertie Travelodge portfolio.

Whether we are running a full retender of an operational mandate or setting revenue budgets for a 1,000-bed student scheme, we leave no stone unturned. Our advisory team consistently achieves rental growth that is 2-3% higher than the initial proposals our clients receive from third-party managers.

Comprehensive Lifecycle Support

From the first RIBA design stage to the final sale, we are there to optimize your asset. Our recent acquisition of Fjeld Consulting has further strengthened our ability to provide market-leading operational mobilization and procurement advice. We don't just spot red flags; we solve them before they impact your bottom line.

Available for services in the following postcode sectors: