Cookie Policy
How we use cookies and how to change your choices
Last updated: 11 September 2026
This page explains how UK Property Looker uses cookies and similar technologies on ukpropertylooker.com, what each category does, the lawful basis we rely on for each, and how you can change your choices at any time.
If you'd like the short version: we use a small number of cookies that are essential for the site to work, plus optional analytics and advertising cookies that only run if you give consent through our cookie preferences. For advertising we use Mediavine and Google Ads, and the Meta (Facebook) Pixel to measure how our advertising performs.
This Cookie Policy should be read alongside our Privacy Policy and Terms & Conditions.
1. What is a cookie?
A cookie is a small text file placed on your device by a website you visit. Cookies are used to make websites work, to remember preferences, to measure how a site is used, and — in some cases — to deliver advertising relevant to you.
We also use similar technologies such as pixels, tags and local storage. Where this policy refers to "cookies," we mean cookies and those similar technologies together.
2. The cookie categories we use
We group cookies into four categories. The first is required for the site to function. The other three are optional and only set if you give consent.
- Strictly necessary cookies. Needed for the site to work — for example, to keep you signed in, remember your consent choices, and remember in-account selections you have made. These cookies cannot be switched off through the banner because the site cannot work without them.
- Functional cookies. Remember optional choices you have made to make the site more useful. We do not currently set any cookies in this category.
- Analytics cookies. Help us understand how visitors use the site — which pages they read, where they land, where they leave. The data is aggregated and used to improve the product. Optional.
- Marketing and advertising cookies. Used by third parties to measure the effectiveness of advertising and to show you relevant ads. We work with Mediavine to show programmatic advertising, use Google Ads for conversion tracking and audience insights, and use the Meta (Facebook) Pixel to measure our advertising; these cookies are only set if you accept advertising cookies in cookie preferences. Optional.
Our programmatic advertising is provided by Mediavine and its advertising partners. The cookies used for advertising, together with the required disclosure and industry opt-out links, are described in section 3 below and in our Privacy Policy.
3. The cookies we set or allow
The tables below list the cookies in use at the time this policy was last updated. The list can change as we update the site — the live position is always visible in your browser's developer tools and in cookie preferences.
Strictly necessary
| Cookie | Provider | Purpose | Duration | Lawful basis |
|---|---|---|---|---|
better-auth.session_token | UK Property Looker | Keeps you signed in to your account | 7 days | Legitimate interests (authentication and security) |
better-auth.session_data | UK Property Looker | Short-lived copy of your session details that reduces database lookups | 5 minutes | Legitimate interests (authentication and security) |
cookie_consent | UK Property Looker | Records whether you have made a cookie choice | 12 months | Legal obligation (PECR record of consent) |
cookie_preferences | UK Property Looker | Stores your per-category cookie choices | 12 months | Legal obligation (PECR record of consent) |
my-home-property | UK Property Looker | Remembers which of your claimed properties your My Home dashboard shows (account holders only) | 12 months | Legitimate interests (operating a service you have requested) |
active_business_id | UK Property Looker | Remembers which business your professional dashboard is acting for (account holders only) | 12 months | Legitimate interests (operating a service you have requested) |
Note: On the live site the sign-in cookies carry a
__Secure-prefix and are only sent over HTTPS.
Functional
We do not currently set any optional functional cookies. If we introduce any, they will be listed here and will only run with your consent.
Analytics
| Cookie | Provider | Purpose | Duration | Lawful basis |
|---|---|---|---|---|
_ga | Google Analytics | Distinguishes unique visitors | 2 years | Consent |
_ga_<ID> | Google Analytics | Maintains session state | 2 years | Consent |
Google Analytics is loaded through Google Tag Manager and respects Google Consent Mode: these cookies are only set after you accept analytics cookies in cookie preferences.
We also use Vercel Web Analytics to measure page visits and performance. It does not set cookies and does not track you across sites.
Marketing and advertising
We work with Mediavine to show programmatic (interest-based) advertising on the site. When you accept advertising cookies in cookie preferences, Mediavine and its advertising partners may set cookies and use similar technologies to serve and measure ads. We also use Google Ads, loaded through Google Tag Manager, for conversion tracking and to build audience insights, and the Meta (Facebook) Pixel to measure the performance of our advertising and conversions. We do not use Google AdSense. Advertising cookies require your consent through cookie preferences. The advertising toggle also controls the advertising consent signals we send to Google (Consent Mode). If you do not accept advertising cookies you will still see ads, but they will be non-personalised.
The advertising cookies that Google Ads and the Meta Pixel set on our domain are:
| Cookie | Provider | Purpose | Duration | Lawful basis |
|---|---|---|---|---|
_gcl_au | Google (Google Ads / Conversion Linker) | Stores ad-click information so Google can attribute conversions and build audience insights | 3 months | Consent |
_fbp | Meta Platforms (Meta Pixel) | Measures actions such as report purchases so Meta can report on and optimise our advertising | 3 months | Consent |
The Meta Pixel shares the data it collects with Meta Platforms, which acts as an independent controller; you can manage how Meta uses your data in your Meta ad preferences. Mediavine and its partners set further cookies that can change as they update their products; the live position is always visible in your browser's developer tools.
The full advertising disclosure — the data collected when serving personalised ads, our advertising partners, and the industry opt-out links — is set out under "Mediavine Programmatic Advertising (Ver 1.1)" in our Privacy Policy.
Note: Specific cookie names and durations can change as our providers update their products. The tables above reflect the position at the last-updated date and are reviewed periodically.
4. Third parties
When you consent to analytics or advertising cookies, certain data is shared with the providers of those services. They are independent data controllers and process your data under their own privacy notices:
- Google LLC / Google Ireland Limited — for Google Analytics and Google Tag Manager, and for Google Ads (conversion tracking and audience insights) where you accept advertising cookies. See the Google Privacy Policy, how Google uses information from sites that use its services, and your Google Ads settings.
- Meta Platforms Ireland Limited — for the Meta (Facebook) Pixel, which measures our advertising where you accept advertising cookies. See Meta's Privacy Policy and your Meta ad preferences.
- Vercel Inc. — for cookieless Vercel Web Analytics and site hosting. See the Vercel Privacy Policy.
- Mediavine, Inc. and its advertising partners — for programmatic advertising, where you accept advertising cookies. See the Mediavine Privacy Policy and the list of Mediavine Partners.
Some of these providers may transfer data outside the UK. Where they do, transfers are covered by appropriate safeguards under UK GDPR — typically the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses.
5. How to change your consent
You can change your cookie preferences at any time:
- On UK Property Looker: open the "Cookie preferences" link in the footer to open cookie preferences and adjust your choices. Your selection is saved for 12 months. After it expires, optional consent defaults to off until you choose again.
- In your browser: all major browsers let you block or delete cookies. Instructions for the most common ones:
Blocking strictly necessary cookies may stop parts of the site from working — for example, you may be signed out unexpectedly.
You can also opt out of Google Analytics across all websites with the Google Analytics opt-out browser add-on.
6. Do Not Track
Some browsers send a "Do Not Track" signal. There is no agreed standard for how websites should respond to this signal, and we do not currently respond to it. You can manage your consent through cookie preferences or through the controls listed above.
7. Changes to this policy
We may update this policy from time to time — for example, when we add or remove a cookie, change a provider, or update consent mechanisms. The "Last updated" date at the top of the page reflects the most recent change.
8. Contact
If you have a question about this policy or how we use cookies, contact us at:
- Email: info@ukpropertylooker.com
- Post: Advisor Concepts Ltd, 3rd Floor 86-90 Paul Street, London, England, EC2A 4NE
You also have the right to complain to the UK Information Commissioner's Office (ICO) if you believe we have not handled your personal data properly. See ico.org.uk.