White Rose Real Estates Ltd

Decades of Industrial Expertise in the Heart of England

Since 1988, we have been the go-to specialists for industrial and commercial property in Birmingham and the wider West Midlands. Founded by Chris White as a niche practice, we have spent over 35 years building a reputation for in-depth market knowledge and a competitive, results-driven approach.

Whether you are looking to let a 1,000 sq ft workshop or acquire a 500,000 sq ft logistics hub, we treat your assets with the care they deserve. We aren't just another corporate firm; we are a dedicated team that prioritises long-term trust and honest, cutting-edge advice over quick wins.

Led by Experience: Meet Our Directors

When you work with us, your property requirements are handled at a senior level. Our leadership team combines decades of traditional market experience with modern, proactive strategies.

• Chris White (Director): Chris has been a force in the industrial sector since the mid-1960s. After leading industrial departments for top national firms in London and Birmingham, he founded White Rose to offer a more personal, expert service. His competitive edge—honed as a former captain of Saracens RFC—remains a driving force in how we negotiate for our clients.
• Luke Neal MRICS (Director): Luke joined us in 2006 and has grown into one of the region's most respected Chartered Surveyors. With over 15 years of experience, he specialises in industrial agency and asset management, known for his proactive approach to lease restructuring and strategic advice.

Why Property Owners and Investors Choose Us

We believe in an ethical approach to property. In an industry that can often feel impersonal, we stand out by stringently avoiding conflicts of interest. We work for you, providing the same level of dedication to private individuals as we do to national public companies.

"Our reputation is built on looking after the interests of our clients and providing honest advice that leads to long-term trust."

At a Glance: Our Reach and Impact

Comprehensive Coverage Across the Midlands

While our heart is in Birmingham, our expertise extends across the country. We regularly manage requirements and properties in:

• The West Midlands: Birmingham, Shropshire, Staffordshire, Warwickshire, Worcestershire.
• The Wider Region: Derbyshire, Gloucestershire, Herefordshire, Northamptonshire, Nottinghamshire.
• Strategic Locations: Kent, Wiltshire, and Yorkshire.

From Inception to Successful Conclusion

We don't just list properties; we add value at every stage of the property lifecycle. For developers, we

Available for services in the following postcode sectors: